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Smartgroup Welcomes AI Leader Samantha Lawson to Its Board

Smartgroup Corporation (ASX: SDR) recently announced the appointment of Samantha Lawson — an artificial-intelligence specialist — as an Independent Non-Executive Director. This move highlights Smartgroup’s strategic intent to leverage advanced technology insights at the board level. As a non-executive director, Lawson is expected to bring an external, impartial perspective and contribute her AI expertise to help steer the company’s long-term strategy, risk oversight, and innovation roadmap. 

Given the evolving business environment where technology and automation increasingly shape workforce and administrative services, Samantha Lawson’s background could help Smartgroup better anticipate and integrate AI-driven solutions — strengthening governance and competitive positioning for future growth.

 

 

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