Qantas Airways Limited (ASX: QAN) has purchased 51% stake in in fast-growing online travel business, TripADeal. The Company highlighted that Qantas Frequent Flyers would now be able to use their points on a huge range of holiday packages in a deal.
The stake allows Qantas Loyalty to expand its exposure to the projected AU$13 billion online packaged holiday booking market. At present this market is experiencing significant growth as leisure demand booms and the move to e-commerce continues.
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