Stealth Group Launches RIVO Brand to Expand Consumer Safety Offerings

Stealth Group Holdings Ltd (ASX: SGI) has launched RIVO, a new consumer own-label brand offering essential consumable products through high-traffic retail channels such as Big W, 7-Eleven, supermarkets, department stores, and independent retailers. The first product line, RIVO SAFETY, has been developed in collaboration with PIP Global Safety.

RIVO SAFETY will provide a head-to-toe range of workwear, PPE, first aid kits, hydration products, sun protection, and hardware essentials. With the tagline "Keeping You Moving," RIVO is designed for reliability and convenience, ensuring Australians can access durable safety products wherever needed. CEO Mike Arnold highlighted the strategic importance of RIVO in expanding Stealth's consumer division, filling a gap in convenience retail for safety products, and strengthening the company's national footprint across 3,300+ retail reseller outlets. The initiative aligns with Stealth's growth strategy to drive innovation, margin expansion, and multi-channel distribution.

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