Myer and Premier Investments Announce Merger to Strengthen Retail Operations

Oct 29, 2024

Myer Holdings Ltd (ASX: MYR) and Premier Investments Limited (ASX: PMV) shares saw strong gains on Tuesday following news of a merger agreement. Myer’s share price rose 5% to $1.02, while Premier Investments jumped 15% to $35.67. Under the deal, Myer will acquire Premier’s Apparel Brands business in Australia and New Zealand, including popular brands like Just Jeans and Jay Jays, through issuing new shares.

This merger is set to create a $4 billion revenue entity with 783 stores and a workforce of 17,300. Premier will receive 890.5 million new Myer shares, equating to around $864 million. Post-transaction, Premier shareholders will own 51.5% of Myer, with Premier’s chair Solomon Lew becoming Myer’s largest shareholder. Premier will retain its Peter Alexander and Smiggle brands, focusing on their growth.

 

 

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