Chinese Market Approval Fuels WOAs Global Expansion

Wide Open Agriculture Limited (ASX: WOA) has secured approval from China’s General Administration of Customs to export its high-protein lupin protein isolate. This regulatory green light, supported by a local distributor, validates the quality, safety, and sustainability of WOA’s non-GMO lupin protein sourced mainly from sweet lupin in Western Australia. The isolate’s versatility makes it ideal for diverse applications including protein powders, plant-based milks, yoghurts, ice creams, and an alternative tofu product that offers a substitute to GMO soy protein. With China’s plant-based protein market projected to grow significantly by 2030—fueled by the “Healthy China 2030” initiative focusing on dietary health improvements and cardiovascular risk reduction—WOA plans to distribute samples, conduct local product testing, and strengthen relationships with regional distributors. This strategic move positions the company as a key player in China’s evolving dietary landscape and a significant beneficiary of the market’s growth.

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