BlueBet Holdings Ltd (ASX:BBT) has entered into a binding Asset Sale Agreement (ASA) to acquire key assets of Merlehan Bookmaking Pty Ltd (TopSport) for AU$10 million. The acquisition includes TopSport’s customer database, brand, intellectual property, key contracts, and selected employees. The payment will be 70% in cash and 30% in BlueBet shares, with additional performance-based and bonus payments linked to TopSport’s net gaming revenue. Completion is expected in April 2025.
BlueBet's acquisition of TopSport is expected to significantly boost earnings, with over 30% pro-forma EPS accretion anticipated in FY26 and FY27. The acquisition will enhance BlueBet's market share and customer engagement, leveraging its technology platform. BlueBet has also raised AU$15 million through an institutional placement to fund the acquisition's upfront payment and other growth initiatives. The deal aligns both parties' interests, with BlueBet aiming for a rapid execution of the integration and migration of TopSport’s customers.
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Nextgen Global Services Pty Ltd trading as Kapitales Research (ABN 89 652 632 561) is a Corporate Authorised Representative (CAR No. 1293674) of Enva Australia Pty Ltd (AFSL 424494). The information contained in this website is general information only. Any advice is general advice only. No consideration has been given or will be given to the individual investment objectives, financial situation or needs of any particular person. The decision to invest or trade and the method selected is a personal decision and involves an inherent level of risk, and you must undertake your own investigations and obtain your own advice regarding the suitability of this product for your circumstances. Please be aware that all trading activity is subject to both profit & loss and may not be suitable for you. The past performance of this product is not and should not be taken as an indication of future performance.