Market Alert: ASX200 at Critical Support – Reversal or Further Fall?

IMC and Calmino are collaborating to treat irritable bowel syndrome.

Mar 05, 2025

Immuron Limited (ASX: IMC) has signed an exclusive distribution agreement for Australia and New Zealand to launch ProIBS, a certified medical device for managing symptoms of irritable bowel syndrome. The agreement, which includes all marketing and sales activities, expands Immuron’s digestive health portfolio alongside the rapidly growing Travelan brand. IBS affects nearly 30% of people, with symptoms such as abdominal pain, bloating, and irregular bowel movements. The Australian IBS treatment market is expected to generate AU$221.14 million in 2025, with an annual growth rate of 3.28%.

ProIBS contains AVH200, derived from Aloe barbadensis, which supports the intestinal mucosal barrier. The product has been on the Swedish pharmacy market for over a decade and has strong clinical backing, with 94% of users reporting benefits. Immuron’s Chief Commercial Officer, Flavio Palumbo, sees ProIBS as a premium, science-backed solution for pharmacists and consumers. The agreement, effective immediately, runs for five years with an option to extend while intellectual property remains with Calmino.

 

 

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