Life360 Reports Strong Growth in Global MAU and ARPPC, with Positive Q4'22 Results. The Family safety membership service provider, Life360, has reported its unaudited financial results for the year ending December 31, 2022. The company's CEO, Chris Hulls, has announced that they achieved the largest annual global MAU growth of almost 50 million, solidifying their position as the market-leading family safety membership service.
In 2022, Life360 experienced strong growth in its global monthly active users (MAU), which increased by 37% YoY to 48.6 million. The company added a record 13.1 million net new users in CY22, with the US and International markets both contributing significantly. The International MAU saw the strongest growth, increasing by 49%, while the US MAU grew by 31%.
Paying Circles also increased by 23% YoY, with international markets showing the highest growth rate of 48%. Despite significant price increases for new members, US Paying Circles increased by 17% YoY. Cumulative new and upsell subscribers in the Membership plans were 816 thousand, up 45% YoY. CY22 Global ARPPC accelerated by 19% YoY, reflecting US price increases late in the period, while International ARPPC increased by 4% YoY.
Operational Highlights:
Life360 has plans to expand its services and grow its user base even further in the coming years. The company plans to launch a new product, Life360 Driver Protect, which will offer additional driver safety features, including crash detection and emergency response services. The company also plans to expand its presence in international markets, particularly in Europe and Asia, where it sees significant growth opportunities.
Life360's CY2022 results show that the company continues to execute on its mission of providing families with peace of mind. With strong revenue and user growth, a successful monetisation strategy, and plans to expand its services and grow its user base, the company is well positioned for continued success in the coming years.
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Nextgen Global Services Pty Ltd trading as Kapitales Research (ABN 89 652 632 561) is a Corporate Authorised Representative (CAR No. 1293674) of Enva Australia Pty Ltd (AFSL 424494). The information contained in this website is general information only. Any advice is general advice only. No consideration has been given or will be given to the individual investment objectives, financial situation or needs of any particular person. The decision to invest or trade and the method selected is a personal decision and involves an inherent level of risk, and you must undertake your own investigations and obtain your own advice regarding the suitability of this product for your circumstances. Please be aware that all trading activity is subject to both profit & loss and may not be suitable for you. The past performance of this product is not and should not be taken as an indication of future performance.