Market Alert: ASX200 at Critical Support – Reversal or Further Fall?
Food retailer operating pizza chain Domino's Pizza Enterprises Limited (ASX:DMP) was the biggest laggard on ASX at AEDT 2:16 PM, with ~24% fall in share price. At this time, the shares are trading at AU$54.240.
Domino's shares dropped following the release of its weak 1H FY2023 results. The Company highlighted that in 1H FY2023, the global food sales declined by 4% and 0.6% in Same Store Sales. Earnings fell 21.3% to AU$113.9 million. Margins were affected by lower than expected sales and the flow-on effect on corporate stores and warehouse earnings.
In the initial period of 1H FY2023, the Company expected that it could offset improved input costs by offering customers ‘more for more’ instead of passing price through. However, the challenging conditions and the effect on its franchisees forced the business to increase the price and include some surcharges. The Company took this step to protect franchisee profitability. At the same time, it was also difficult for DMP forecast the effect on customer repurchasing rates with the speed of this change, especially in countries like Japan and Germany, where customers order less frequently.
In December 2022, the Company's sales were robust, however, it was not as expected. The consequence of increased prices, and plummeting customer repurchasing continued into January 2023.
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Nextgen Global Services Pty Ltd trading as Kapitales Research (ABN 89 652 632 561) is a Corporate Authorised Representative (CAR No. 1293674) of Enva Australia Pty Ltd (AFSL 424494). The information contained in this website is general information only. Any advice is general advice only. No consideration has been given or will be given to the individual investment objectives, financial situation or needs of any particular person. The decision to invest or trade and the method selected is a personal decision and involves an inherent level of risk, and you must undertake your own investigations and obtain your own advice regarding the suitability of this product for your circumstances. Please be aware that all trading activity is subject to both profit & loss and may not be suitable for you. The past performance of this product is not and should not be taken as an indication of future performance.